Content Compass™

Stop guessing. Start sending with purpose.

A 90‑day review of email sends to identify offer patterns, fatigue, and content gaps—culminating in a guided 12‑week content & offer plan your team can run with.

Outcomes:

• Clarity over chaos: Know exactly what to send—and why—for the next 12 weeks.
• Fatigue reduction: Close the “too much / too samey” loop that erodes engagement.
• Offer mix balance: Right‑size promo vs. value to protect list health and revenue.
• Test with intent: A structured hypothesis backlog tied to measurable outcomes.

Who It's For:

• B2B: long cycles needing consistent value plays and pipeline alignment.
• B2C Retail: promo‑heavy programs seeking healthier offer rotation and margin protection.
• Nonprofits: balanced appeals + mission storytelling without list burnout.
• Tourism: seasonal demand orchestration; geo/interest pivots.

What's Included:

• 90‑Day Send Review: cadence, subject tactics, offers, segmentation usage, seasonality.
• Offer Pattern & Fatigue Scorecard.
• Content Gap Map: missing story pillars (education, authority, social proof, product storytelling, impact).
• Opportunity Heatmap: ranked by effort vs. impact.
• 12‑Week Content & Offer Guide: weekly themes, offer rotation, cadence, segment targets.
• Test Backlog: 10–15 prioritized tests with success metrics.
• Governance basics: naming conventions, brief template, QA pointers.

Process:

1. Data & Access — past 90 days of campaigns + performance exports.
2. Analysis & Synthesis — pattern/fatigue scoring, content pillar mapping, offer mix.
3. Guided Plan — 60–90‑min walkthrough; handoff of the 12‑week plan + backlog.

Deliverables:

• Audit Deck (pattern analysis, fatigue scoring, gap map)
• Opportunity and Test Backlog
• 12‑Week Content and Offer Guide (calendar view + prompts)

*No copy/design included. **Partial sample below